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Maya Design are interesting in that they use a large variety of design research methods for many commercial applications. www.maya.com "A fundamental understanding of the user in context is key to good design. It is dangerous to assume that you know what users want. The argument, “I’m an expert user, so if the system is designed for me it will work for everyone” is a telltale sign that you have introduced unnecessary risk into your design process. Design research is a way of understanding the users’ behaviors, goals, and expectations beyond simple demographics or statistics. Studying your users closely helps you identify customer needs and expectations in order to satisfy them in your design and translate them into competitive advantage."

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