Campaign for local food

It's a common trend to campaign for local food produce. Eat British is pretty ubiquitous. The recent Blood, Sweat and Takeaways on BBC shed a different light, one where the value of our imports to low-cost producers in countries like Thailand and Indonesia is all too real. It's a topic far more complex than jingoistic slogans may appear to present. This video from Crush is such an example, but done convincingly. For me, the endorsement by Unilever and Hellmann's packs a sharp needly punch right at the end.

Hellmann’s - It’s Time for Real from CRUSH on Vimeo.