Richard Florida – Who's Your City?

I really did say to myself in 2004 " It doesn't matter where I do my MA, it's more about what I do and what I want from it". Well, ahem, I discovered that I got that so wrong. It did matter, and it does matter where I live. A friend of mine, who was also on that course was fascinated by how the city environment affects us, and did an amazing project on psychogeography. Anyhows, I also realise the power of place when I check out the hits to one of my sites and see that there's something about California, Texas and New York that seems to return to it. I like the Monocle 'Top 25 Most Liveable Cities', because I like the magazine. So, when I came across this book I immediately ordered it:

It’s a mantra of the age of globalization that where you live doesn’t matter ... According to Richard Florida, this is wrong. Place is not only important, it’s more important than ever... Globalization is not flattening the world; on the contrary, the world is spiky. Place is becoming more relevant to the global economy and our individual lives. The choice of where to live, therefore, is not an arbitrary one. It is arguably the most important decision we make, as important as choosing a spouse or a career. In fact, place exerts powerful influence over the jobs and careers we have access to, the people meet and our “mating markets” and our ability to lead happy and fulfilled lives.

On his creative class website, are interesting data maps and a nice questionnaire to help you compare your own choice of top cities. Below, a global map of innovation locations, and personality areas in the States.